I've heard that imitation is the highest form of flattery. If that's true, well then, we're flattered. However, in our industry, imitation is the highest from of derivation—and that translation: RIPOFF!

Recently we were flattered by Discovery Channel's new show "Groomer Has It" logo which bears a striking resemblance to a long-time client of ours, Mark Garrison's logo (which he's had for about five years now). You be the judge.

Continue reading Animal Planet Rips Off Vigor's Mark Garrison Logo

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There's something nutty going on in Harrisburg starting this past Friday. After some secret dialogue between The Wall Monkey and Vigor, the Vigor team produced a fun little spot promoting our search engine optimization and interactive branding services.

Continue reading Harrisburg, Pennsylvania's SEO Nuts

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Half the time I don't think Vigor competes with advertising agencies, the other half, I do. Let me rephrase, I think ad agencies compete with us. I make it a point to surf the web for agencies I know, search for some I don't, and analyze how they're positioned and how they speak about their work. One thing about agencies that has always annoyed me is practicing what they preach. Most don't do it or do it poorly. Here's why:

Continue reading Ad agencies suck at interactive

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At the very foundation of a brand is its name. It means everything as it becomes the material for a logo, for writing and for auditory representation. Developing names is a business in itself. It's a very lucrative, but very complex business laced with linguistic studies, cultural research and various other elements that collide into a strategy. A trend or pattern has emerged that seems to be the antithesis of brand naming. Let's call is genericisation.

Continue reading One Word Brand Names

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This is a great little place I stumbled upon. They have all sorts of equations for brand logos. Fun fun.

Continue reading Mathematical, Graphical Equations That Equal The Brand Logos We Love

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Our very own Joseph Szala has recently accepted an adjunct professorship with The Art Institute of York (AI) located in, yes, York, PA.

Joseph will be teaching an evening class on Introduction to User Interface Design during the spring semester.

Continue reading Yo, Teach!

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Not one, not two, but five new web sites have been developed and launched by Vigor in Q1, 2008. Many of these clients are long-time Vigor clients. Some came to us because they know the reputation of our work for our long-standing clients. Some have recently been re-branded by us, two are brand new businesses, and even one is an acquisition.

Continue reading Vigor launches new web experiences for several growing and new companies

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