Having a logo is must in business. This fact often results in business owners rushing to get something that "looks pretty." Inspiration is usually taken from bigger brands which leaves the logo in a very poor position.
Continue reading Is Your Logo A "No Go?"
So your stationery is a bit . . . well . . . stationary? Does it matter really? The answer: ABSOLUTELY. Out of every piece of marketing your company engages in, your stationery is the ONLY piece that is guaranteed to be scrutinized, picked-up, felt, and experienced.
Continue reading Stationery Doesn't Have To Be Stationary
Everything your brand touches is an opportunity to sell itself and communicate with audiences. Web sites have become critical in building brand experience due to their 24/7, low-commitment, convenience factors. They are also replete with danger, putting your brand only a click away from oblivion if the experience is not right for your users.
Continue reading Web Site Wanted: Experience Required
You probably have expectations of what your Web site should look like and how it should function. But are you in tune with what your visitors expectations are?
Continue reading Give em what they want - designing a web experien
Ever wonder why the McDonald's trademark "golden arches" are yellow and red? Believe it or not, the answer has more to do with science than art.
Continue reading The Language of Color
The purpose of your brochure may vary from business to business. Some are designed to display services, whereas others are focused on selling an idea or product.
Continue reading Pitching Insted of Getting Pitched: Brochure Desig
In business, consistency is the best practice. You have a process by which you run your business day to day. It keeps things organized, reduces wasted time, and most of all saves you money.
Continue reading Your Company's True Colors
Your menu is full of yummy goodness—but it might be creating more financial and brand problems than full bellies.
When you started your restaurant, the menu was probably the focal point. However, in the midst of renovation, construction, purchasing, planning, hiring and the many other tasks that hound you into the wee hours of the morning, your menu probably wasn't given much attention. As a result, what started as simple problems, may have snowballed.
Continue reading Restaurant Menu Recipes and Branding
Our services are often generalized by the deliverables producedâsimilar to those of traditional advertising and marketing agencies. Web sites, billboards, brochures, logos and media are all part of the equation of what we do. The difference between Vigor and the traditional, aging agency is a combination of promises we've made to ourselves and the passion which drives every single initiative.
Continue reading How We Invigorate Business
Business today is worlds different than it was a couple of years ago. The times have changed drastically. So has "The Game." The world is moving faster and businesses need to learn how to play the new game before they lose out.
Continue reading Equine of an Odd Hue
Many people, when faced with the question âWhat is design?," answer with a derivation of âmaking things look pretty." Although beauty may be a product of design, this answer is very obtuse.
Continue reading Design Defined
Companies usually skimp out on designing a logo at startup. There are a number of reasons the most common being capital concerns. We always preach that good design and innovation go hand in hand. Concurrently, good design should be at the root of an organization through it's products to it's identity. Design is a business practice, not just a service offered by studios the world over. But...i digress.
Continue reading Tech Company Logo Evolutions
In today's edition of BusinessWeek online, Steve McKee discusses the fact that entrepreneurs often dismiss marketing as an uncessary luxury for their start ups and how they couldn't be more wrong.
Continue reading Best Foot Forward from the Start
As a company centered in the world of the Internet, it has been quite embarassing having a simple flash intro promising a relaunch. The fact is, our hardest client to date has been ourselves and this has created a 6 month-long redesign and development of the Vigor web experience.
Continue reading A New Site, A New Way
In this month's issue of Fly Magazine, a rag local to Central Pennsylvania, one of our client's restaurants was reviewed. Reading the review gave light to an amazing phenomenon rarely seen in regional design.
Continue reading Design Worth Talking About
With everyone trying to mimic the Razr it was only a matter of time before a cell company got the idea to do the opposite. Fast Company has posted a wonderful article that's a testament to product design's power over a market. Using the Motorola Pebl as the topic, Fast Company delves into why it works. Differentiation is the key to this winning design.
Continue reading Forget Cutting Edge. Smooth Sailing is What's Up
VOLVO is a name that needs no introduction. The word immediately elicits thoughts of strength, safety and precision automobile manufacturing. The long-standing car—after years of solidarity—has rebranded... sort of. Instead of moving forward and developing a whispy, semi-professional logo like most companies seem to be doing these days, VOLVO looked back to the past.
Continue reading Re-Evolving Back To Square One
Advertising is a medium that's been around for millenia. From the days of the Troglodite, man has found the need to proclaim benefit and express offerings. Today we have hundreds of outlets for advertising our offerings. With this pleathora of opportunity comes a menagerie of competition vying for the same piece of consumer attention. What can you do to increase the potential for your ad to have impact?
Continue reading Adding Up Advertising Design
We have our fair share of work, don't get me wrong. Despite this fact, we have been known to see a logo or identity that we know we could execute much better. So, we decide to just go at it, write up a brief, explore some ideas and bring it to fruition. Most of the time the company never really sees the work we do. Sometimes we get the opportunity to pitch the idea to the client. In this case it's a rare occasion they go for it. So, it ends up on the spec deck. This edition brings us two logos we've designed that won't ever see the light of day besides this blog.
Continue reading Work That'll Never Be Seen