LONDON - Mercedes-Benz has redesigned its three-pointed star brand icon for the first time in nearly 20 years and is supporting it with the creation of an acoustic device to appear in its global ad campaigns.
Continue reading Mercedes-Benz reworks badge
I was strolling through the supermarket the other night picking up some ingredients for what would become a very tasty dinner and my eye was attracted by something a little different. It seems Cheer laundry detergent has refined it's brand.
Continue reading Cheer Detergent's New Brand
We have got thank Adam for sending this piece of tripe to us. Thanks man!
Duke Energy will spin off thier transmissions division into a new company called Spectra. Rather than trying to break any boundaries with the new company image, they came down with a case of what we like to call Ellipselepsy. I have to admit when I first saw this logo, my eyes started bleeding. After I recovered I had a chance to really critique it in a non-bias manner....
Continue reading New Logo Lacks Energy
Herbal Essences launched a new look spearheaded by a new logo. The old logo featured an illustration of flowers encircled with the product name. It was very lame to say the least. Why? Read on...
Continue reading The essence of a better brand
FIAT isn't very well-known over here in the States. However, after being in Italy, I've seen my fair share. I've also gotten a chance to ride in one for about a week. Today it was announced on Reuters that FIAT will be changing it's logo.
Continue reading Fix It Again Tony - Fiat's New Logo
Okay, okay the title is a bit brash and a little crass. But really, if you're looking at the new logo for American Education services below, you should be thinking the same thing. Here's why...
We're constantly keeping our eye on the brandscape to locate new corporate rebrandings. Lately one, imparticular has caught our eye to the point where we've hesitated posting about it for a number of reasons. The main reason is we have yet to figure out what the heck the new logo mark actually is. After a week of pondering, we've come to no conclusion (little help here.)
Continue reading They Paid Less . . . A Lot Less
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