Do me a favor. Go to google, msn or yahoo and type in "interactive branding" then search it. Yup, that's us, right on the first page in all three engines. Just for laughs, type in "restaurant branding." Boom. There we are again. We aren't paying for this. These results are free. "How" you ask?
Let me tell you...
Continue reading How we got on the first page in search results
User-Generated Content (UGC) and/or Consumer Generated Content (CGC) has become a prominent part of online marketing. It's the ultimate display of the power of the net and power of the new consumer. Web metropoli like YouTube, MySpace, Friendster and Flickr, are all forms of social media with UGC, but there are other places for UGC which are causing a bit of turmoil in the world of brands.
Continue reading To Be Content With User-Generated Content
From the Center for Media Research...
According to their recent national Online Customer Experience Survey, Allurent, Inc. reports the study revealed that 41% of consumers in 2006 (compared to 28% in 2005) said a frustrating online experience would make them less likely to shop at that retailer's physical store. And, overwhelming, 82% of consumers surveyed reveal a frustrating shopping experience will make them less likely to return to a retailers' site. In addition, 59 % say this experience negatively impacts their overall opinion of the retailer/brand.
Continue reading Bad Web Experience Impacts Brick and Mortar Shopping
There has been so much fanfare about the iPhone as of late. Everyone seems to be all over this like a bunch of insects driven toward the purdy purple light. Just like that light, I think these people will be zapped by a product not worth the money. That's right folks, I'm going on record as saying the iPhone will be an iFlop.
This isn't based on my gut opinion or some other mystical tactic. My point of view is based on fact and I'd like to share...
Continue reading iPhone will be an iFlop
Unless you've been locked in some basement awaiting the lunatic to come finish the job, you've heard of MySpace.com. You've also probably heard of Friendster and Facebook. What you probably don't know is what use they have to a local, small business such as a restaurant. And believe me, they can have impact.
Continue reading MySpace for the Local Restaurant
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