I woke this morning to a lovely email from a graphic design student studying at Hyde College, Manchester UK. Her name is Aimee Basson. She had some poignant questions with regard to restaurant branding and identity design. So, while waiting for my morning meeting, I figured "Why not post them on our blog?" Here is the three question interview conducted by Aimee with Joseph Szala, Principal of Vigor, answering.
Continue reading Restaurant branding interview
Whether you're independent, franchise owner or a larger chain, the fact remains that the internet proves to be a lucrative, cost-effective touch point for restaurants. With local search blooming day by day and studies proving that consumers research before patronizing a restaurant, it's foolish and irresponsible to neglect the interactive realm in marketing efforts by your restaurant. Most know, or at least acknowledge, this fact, but fall short on figuring out what to deliver on their web site to the visiting potential patron.
Continue reading 5 interactive marketing essentials for Restaurant Brands
Cutting restaurant branding and marketing budgets is like severing an artery. It's the easiest thing to cut back on as it seems logical that that spending doesn't yield results immediately whereas other expenditures do. The problem is, you're shutting off your voice and becoming silent. That's a brand and restaurant killer.
Continue reading Restaurant branding and marketing budgets, keep them there, don't remove them!
A recent comScore study showed that a lot of people research reviews and ratings for restaurants and other local services before purchasing. It revealed that 41 percent of restaurant reviewers subsequently visited a restaurant after researching it online.
Continue reading Online Research Drives Restaurant Sales and Traffic
A menu's purpose isn't just to list the dishes or items you sell. It's a marketing piece as well as a brand representative. A well thought out menu can accentuate your restaurant's brand, its experience and cause some buzz. Sure, the menu will work just fine as a piece of paper with a list of items, but like anything else in life, it's not what you do, it's how you do it. Doing it right will make a world of difference.
Here are 5 tips for making your menu a better brand cheerleader.
Continue reading Five tips for better restaurant menus
Your menu is full of yummy goodness—but it might be creating more financial and brand problems than full bellies.
When you started your restaurant, the menu was probably the focal point. However, in the midst of renovation, construction, purchasing, planning, hiring and the many other tasks that hound you into the wee hours of the morning, your menu probably wasn't given much attention. As a result, what started as simple problems, may have snowballed.
Continue reading Restaurant Menu Recipes and Branding
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