We put this under "branding articles" because I see the naming of animal groups quite fascinating and really at the core of a brand; its name. For awhile now I have been enamored with "a murder of crows," which is what you call the collective form instead of flock.
Continue reading Animal Group Names
I've heard that imitation is the highest form of flattery. If that's true, well then, we're flattered. However, in our industry, imitation is the highest from of derivation—and that translation: RIPOFF!
Recently we were flattered by Discovery Channel's new show "Groomer Has It" logo which bears a striking resemblance to a long-time client of ours, Mark Garrison's logo (which he's had for about five years now). You be the judge.
Continue reading Animal Planet Rips Off Vigor's Mark Garrison Logo
Half the time I don't think Vigor competes with advertising agencies, the other half, I do. Let me rephrase, I think ad agencies compete with us. I make it a point to surf the web for agencies I know, search for some I don't, and analyze how they're positioned and how they speak about their work. One thing about agencies that has always annoyed me is practicing what they preach. Most don't do it or do it poorly. Here's why:
Continue reading Ad agencies suck at interactive
At the very foundation of a brand is its name. It means everything as it becomes the material for a logo, for writing and for auditory representation. Developing names is a business in itself. It's a very lucrative, but very complex business laced with linguistic studies, cultural research and various other elements that collide into a strategy. A trend or pattern has emerged that seems to be the antithesis of brand naming. Let's call is genericisation.
Continue reading One Word Brand Names
Jason, Bryan and I were at our client Most High Sports Complex with good ol' Jim today and we got into a brief description of sports team names that work and the don't work. What transpired was nothing short of amazing.
Continue reading Sports Team Brand Naming Gone Wrong
I don't know when it started, but I have to say I hate dust jackets on hardcover books. There is something absolutely elegant about the actual book cover. It's simplicity and raw materials collide to form a tasteful piece that just gets totally blundered when the jacket is applied.
Continue reading I hate dust jackets
Companies usually skimp out on designing a logo at startup. There are a number of reasons the most common being capital concerns. We always preach that good design and innovation go hand in hand. Concurrently, good design should be at the root of an organization through it's products to it's identity. Design is a business practice, not just a service offered by studios the world over. But...i digress.
Continue reading Tech Company Logo Evolutions
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