You get what you pay for. As you read on, you will see that building a web site is not like a plumber coming to install a new sink. It's more like hiring an contractor to design and build the whole house.
Continue reading Beware the $700 Web Site
PowerPoint has become a staple in the CEO's arsenal of communications tools. It's easy-to-use and alteration-friendly format makes it perfect for piecing together a last minute presentation for the board, employees or a potential client. Unfortunately PowerPoint offers enough flexibility to be dangerous. It's the new brand killer, but it doesn't have to be. Let us give you some tips on making those presentations better...
Continue reading Powering Up A Presentation
If it works as a billboard, an ad will work anywhere. It's true—think about it. The reason this applies universally is a reflection of today's "get it now" culture. It seems that everybody these days is "driving by" just about everything hurriedly in pursuit of the instant gratification grail. So we, as marketers and advertisers had to adopt ways to get them to slow down and listen to you.
Continue reading Rubberneck Advertising and the Five-Second Rule
Advertising is a medium that's been around for millenia. From the days of the Troglodite, man has found the need to proclaim benefit and express offerings. Today we have hundreds of outlets for advertising our offerings. With this pleathora of opportunity comes a menagerie of competition vying for the same piece of consumer attention. What can you do to increase the potential for your ad to have impact?
Continue reading Adding Up Advertising Design
The purpose of your brochure may vary from business to business. Some are designed to display services, whereas others are focused on selling an idea or product.
Continue reading Pitching Insted of Getting Pitched: Brochure Desig
So your stationery is a bit . . . well . . . stationary? Does it matter really? The answer: ABSOLUTELY. Out of every piece of marketing your company engages in, your stationery is the ONLY piece that is guaranteed to be scrutinized, picked-up, felt, and experienced.
Continue reading Stationery Doesn't Have To Be Stationary
Having a logo is must in business. This fact often results in business owners rushing to get something that "looks pretty." Inspiration is usually taken from bigger brands which leaves the logo in a very poor position.
Continue reading Is Your Logo A "No Go?"
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