AROOGAS SPORTS BAR MARKETING

We shoot. We score!

Sports drives business every day of the week. Arooga's has found a way to push the envelope in the sports bar industry by going over the top in HD TVs. It works.

Problem

The day to day operations of a multi-location restaurant requires access to a seasoned marketing and design team. The overhead of a multi-location restaurant requires an affordable option.

Solution

The solution is simple: A team of three experts for the cost of an employee. A marketing strategist, graphic designer and a web developer comprise the team of experts Arooga's needs to operate day to day.

During our ongoing relationship with Arooga's we have played an integral role in advising the owners on what marketing and advertising tactics they should undertake. We crafted a strong marketing mix that integrates traditional tactics with new media including: Email marketing, viral marketing, word of mouth marketing and integration of Blabberbug.com's power.

The online marketing fueled the new for a revitalized web experience. Vigor's strategy was based in driving people to one of the locations and giving the in house admin team the ability to add content. Our proprietary VIM application was the best move for content management. We installed VIM and integrated a number of modules including basic content editing, events listing with calendar reminders, ecommerce with full checkout, Flickr integration, bloging and video. We also integrated virtual tours of the locations and a home page "webout" that introduces the Arooga's brand and website. Take a look: http://www.aroogas.com

Vigor has also been spearheading the line of sauces and other products Arooga's is building and launching.

Results

Arooga's marketing has ramped up quickly with a higher return on investment.

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