CARMELLAS TRATTORIA BRANDING
Serving Up Passion
The owner of Vigor's in New York. A project manager gets a call: "We need a logo, signage and printed menus in three days for open." Cue the Mission Impossible music.
Problem
Time was the main problem with Carmella's. We had no time and a lot to do.
Solution
Vigor's owner and creative director was contacted immediately. Within two hours a logo was designed, approved then developed into menus and signage.
Rather than waiting for the sign company's team to book an appointment, the Vigor design team went to work applying a huge vinyl sign on the facade of the building in the dog days of summer. Hours of work lead to sweat on brows and unquenchable thirsts, but the job was done to perfection.
Results
The restaurant opened on time to much acclaim. After a year of operations it was reopened under new management and a new name.
Facts at a Glance
- Location // Harrisburg, PA
- Team Size
- Client // 2
- Vigor // 3
- Timeline // Aug 07
- Services
- Brand Identity
- Menu Design
- Signage
- Type // Fine Dining
Project Photos
