INHABIT ONLINE MARKETING STRATEGY & DESIGN

Knitting a natural strategy

A natural, luxury clothing brand had the traditional media down, but was behind the times online. That is until Vigor entered the scene, fueled by Morpheus Media's strategic thinking. Together, they tripled website traffic, created a social space for fans of the brand, and sold out sample sales in less than 24 hours.

Challenge

Inhabit's brand promise is one of fine, natural beauty. Therein lies the luxury. With traditional media already master, the brand was ready to engage in online marketing with a collaborative approach between Vigor, Morpheus Media and Inhabit's in house marketing. Vigor's job was to develop creative that accentuated the core principles, while keeping the "cooks in the kitchen" focused.

Solution

We employed witty one-liners, breathtaking photography and basic, simplistic design principles to properly expose the Inhabit brand online. From email marketing, to redesigned landing pages, Vigor's approach proved successful in boosting the core principles of Inhabit.

Results

The combination of strategy and creativity helped Inhabit sell out sample sales in less than 24 hours, and tripled traffic to the website. Sales increased, the brand became interactive and Inhabit inhabited the online realm.

PRINT THIS PAGE

SHARE THIS PAGE