MARK GARRISON SALON BRANDING & MARKETING

Styling an Expert Brand

As a celebrity hair stylist, settling into a namesake salon isn't the easiest thing to do. Your name becomes a physical brand and that brand must have an identity accompaniment. Luxuriously minimalistic design collides with the artistry of hair styles for this uptown Manhattan style destination.

Challenge

New York City has more than its fair share of salons. As a style destination for the world, Mark Garrison needed to become a visually known brand in a short amount time. The utmost attention to detail had to be taken as we moved the brand forward from a small two floor salon to a dual-coast brand.

Solution

Chic design was used to let strong, moving photography speak for the level of work produced at Mark Garrison. Through every media, Vigor furthered the style of the brand. Starting with the subtle, yet brilliant logo design and developing throughout advertising and marketing, The Mark Garrison identity formed over 5 years.

Results

With the assistance of Vigor, Mark Garrison was able to build his brand from New York to Los Angeles. The logo has been published in multiple publications in recognition of its design.

http://www.markgarrisonsalon.com

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