Interactive Branding Team

Joseph Szala, principal, creative director, restaurant expert

Joseph Szala

Principal / Creative Director

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Joseph Szala is Vigor's founder and Principal. He is also the creative responsible for much of Vigor's signature work, and a wearer of many hats.

Joseph’s ideals have lead him to actively seek clients willing to take a risks, and to reward those clients brave enough to embrace his vision with bold, successful solutions.

Soon after graduating from Art Institute, Joseph found himself trapped in the restrictive culture of formulaic companies that left him with little creative outlet. As a remedy, Joseph began Vigor Graphic Design in 2001. Using his youthful energy and passion for design, Joseph soon found success doing things his way. And, as the client roster grew, so did his successes, experience and knowledge.

As a measure of his success, Joseph expanded Vigor in 2005 by acquiring another local internet group. The acquisition spawned rapid growth for the agency over the years that allowed expansion into new markets and new service offerings.

Joseph has spoken at numerous business trade events, and is a published journalist on the subject of branding and brand identity design. Joseph also served as Adjunct Professor at Art Institute of York, Pennsylvania where he taught Advanced User Interface Design and Multimedia classes.