Restaurant Branding Mantra
Every design firm has it's own ideals and vibe. They all have their own takes and approaches on business, branding and marketing. This is ours.
When it's all said and done, the design work we do must have a measureable, positive affect on the bottomline. Design should change. It should promote action. At our core, we believe good design is good business.
Decide what you are and wave your flag high and proud. Do not waiver. Too often restaurants try to please everyone and end up diluting or losing what made them different and better in the first place.
Be honest like Abe. Don't lie about ingredients. Don't lie about your experience. Tell the truth always and people will come to love you for it. If you're not a healthy option, don't act like you are. If an order is messed up, fess up and fix it.
Keep it simple. Simplicity is always a winner. Keep things simple no matter what. Simple menus. Simple design. Simplness is next t Godliness or something like that.