Branding Mantra

Every design firm has it's own ideals and vibe. They all have their own takes and approaches on business, branding and marketing. This is ours.

Design makes money

Think about it: Would you rather eat at a run down, "Joes Cafe", or a well-kept, clean establishment? Looking the part is half the battle and good design from the interior to the signs to the logo, menus and everything in between create this perception. With good design, people will expect to pay more. People will want to frequent your establishment. Design makes money.

Every penny counts

Frivolous spending never makes sense in business. The restaurant story isn't an exception. In fact, spending wisely is more important in the food service industry than any other. Knowing the right tactics and managing budgets in key for every Vigor project.

You need to spend money to make it

Marketing, advertising and branding is an investment. Although our eyes are on the budgets and numbers, spending is crucial for success. If there is no budget, there is no campaign. There is no such thing as a magic bullet that will make it pour cash. Budgets must be in place and be reasonable.