BRANDING & BRAND STRATEGY DEVELOPMENT SERVICES

A brand is alive, it has an identity and personality

So many agencies talk about brands, and branding as if it's a mystical being. Most of them design a logo based on nothing more than a gut feeling, sell you the koolaid and send you on your way. No thanks.

Here are a couple clients for which we've enabled these strategies:

• Danu Branding
• Ciabatta Restaurant Branding
• Mark Garrison Salon Branding

Your company has a brand, whether you choose to acknowledge it or not. Look beyond your logo, that's not it. Your brand is a conglomoration of the way people think about your company. It's irrational. It's based on their gut. It is real though and it can be guided. That is the core of branding.

In a sentence, branding is about pinpointing your market, finding exhaustive intelligence about them, then developing ways for your brand to interact on their terms. Only after you have completely understood the dynamics behind your market's actions can you begin to design creative, visual interpretations of your brand.

Visuals play an important part of branding in that they simplify the core essence in the easist method of communication: visual. Beyond visuals, your brand includes brand naming and linguistics, product and service naming. The combination of intelligence, visual interpretation and strong linguistics will position your brand to be poised for success. Then, you need to develop ways of supporting the brand promises through your services, customer service and products. We'll take care of the strategy and implementation, you take care of the rest.

Let's talk about your brand strategy and branding project »

• Brand Strategy Development »
  The right strategy, based on objective facts and human dynamics, will help push your communcations, marketing and advertising, and online media further. Only by knowing who your brand actually is, can you design the right strategies to support it internally and externally.
• Brand Audit »
  Where do you stand next to the competition? By pinpointing your brand positioning visually and strategically you can move forward with a strategy that works.
• Brand & Product Naming »
  The name of a brand or product could be the first step in the right or wrong direction. Vigor goes through a long process of word research and linguistics, market research and testing to create brand and product names that start the branding process off on the right foot. We've developed names like "intellerum" for a technology furniture company and "Ciabatta" for a quick service sandwich restaurant. That's just the begining.
• Branding & Identity Design »
  With the right name and the right strategy, a company can begin to craft a visual interpretation of its essence. That's the key to a winning identity and branding project.

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