WEB DESIGN & SEO SERVICES

Findable. Memorable. Successful. Websites that work.

Years ago everyone jumped on the internet bandwagon, wised up, and realized they needed a website. They just weren't sure what it was supposed to do for them or their business. Since then, the internet's power has permeated into everyone's life. It's clear that websites must be more than digital brochures. Websites need to work towards, not only educating a viewer, but engaging them. They need to convert them into a lead or sale. You need to be able to track the process. Before all of that happens though, how do people get to your site?

Reality Connect - See branding and marketing work in action

Here are a couple clients for which we've enabled these strategies:

There are a number of ways that folks will find your website. Beyond face-to-face marketing, the most prevalent way is through search engines; more specifically, Google. A company website must be findable in search engine result pages (SERPs). If not, it's nearly useless without a healthy new media advertising and marketing budget. There are many components that go into developing a site that's findable in search. Combined these components and tasks are known as Search Engine Optimization, or SEO for short.

SEO is crucial for a website's success, and it's not like it's rocket science either. At the core of SEO is a focus on relevant website content for the subjects upon which you'd like to be found in the SERPs. Without that good content, SEO is worthless. This means you have to stop thinking about "Me me me" and start thinking about "Them them them." They want to know. They want to learn. They are looking for good content to consume. Supply it and they will come. Once they are there, you have your chance.

When you have a site visitor, proper information architecture will not only help them get to where they want, but it will also help you get them to where YOU want. You want them to convert into a lead, sale, or subscriber. Designing a site without these elements in place is like printing 10,000 brochures then using them to heat your office. Pointless and expensive.

Vigor designs and develops websites with SEO injected throughout. We install and setup analytics so you have the numbers you need to make smart new media decisions. We get you found. We get you leads. Period.

Let's talk about your new media and online marketing strategy »

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