ADVERTISING & MARKETING SERVICES

Print isn't dead, it just has a different purpose

A lot of pundits are known for rhetoric stating that print is dead or is dying. We disagree that it's dead. No, it's just different now, and so must expectations of results.

Here are a couple clients for which we've enabled these strategies:

• Jackie Blue Restaurant
• 202 Market Restaurant

Digital hasn't ousted print complete, but it has change the playing field. Whereas folks would turn to their local newspaper to get caught up on happenings, now they are getting RSS feeds pushed to their phones and computers. When they once read a magazine for leisure, more folks are reading articles online. With that said, these medias aren't dead by a long shot. There is a lot be said about their tangibility and the "time out" from every day life they offer. The bottom line is, people still interact with traditional media and it can still be leveraged with results.

The key to success is selecting the right media mix, then attach the traditional with the new media strategies. When Vigor sits down with a client to talk advertising and marketing strategy, everything is on the table from new to old media. Depending on the desired results, we craft a custom strategy for every single campaign. Sure there are overlaps, but each one is handled with a fresh and unique angle.

Media selection goes hand in hand with the actual creative approach developed by our branding design and advertising team. A campaign's creativity directly affects the power, reach and results. Any idiot and put on a promotion, but true genius comes when advertising is more than seen. Advertising these days is susceptable to being shared with peers. YouTube, Facebook, MySpace, Twitter all become a part of the marketing mix when talking about billboards, magazine ads, television and radio. We design creative advertising campaigns that get people excited and make them want to share with friends. That's media beyond the traditional. That's advertising with Vigor.

Let's talk about your marketing and advertising needs »

• Outdoor Advertising »
  Billboards, bus stations, bus and taxi ads, they all make up a part of our everyday lives even if one doesn't realize it all the time. They also put your brand in the eyes of the consumer. They are unbiased and universal so the maximum reach is found.
• Print Advertising »
  Newspapers and magazines are still read. They are still prevalent. They are far from dead. Using print advertising to get press and publicity can kill two birds with one stone. What a kill!
• Direct Mail Marketing »
  Direct Mail has come a long way. Now you can target folks down to their age. This means your brand gets put in the hands of the people that will buy from you. We design direct mail pieces that go beyond the cheesy postcard. We design campaigns that get attention.
• TV & Radio Advertising »
  TV and Radio are also consumed daily by a majority of people. The right creative can supercharge campaigns on these medias.

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