Building a New Brand

There's nothing like that new brand smell

Most brand work centers around branding new things: businesses, products and the like. New things obviously require attention since they aren't born with an identity, they usually start as ideas.

It's easy for the essence and momentum of the original idea to get lost if it's not branded in the right way, if a process isn't put in place to ensure the elements of branding are distinctly distant in some places, carefully blobbed together in others.

Vigor has launched a number of brand new brands across a number of industries.

Featured case studies

	202 Market This fledgling enterprise came to Vigor with a grand concept—of combining a world-class dining experience with an intimate concert venue on Roanoke, Virginia's historic Market Square.
	Ciabatta Three brothers came to Vigor with a new commercial property, a long Italian lineage of creating great food and the drive to create something big and novel.