Glam Slam Beauty Benefit
Location: New York
Reach: Regional
Demographic: Consumer fashionista women ages 25+
Abstract //
Our client was on an extremely tight deadline, to say the least. Combining the beautifying power of the style industry's top names is definitely incentive to get it done right, quickly, but the fact that this project and event is held to help out a charity lit a fire under our seats. Glam Slam needed a "makeover." The result was a fashion-focused image that focused attention on the event and helped raise money for a great charity.
Key Challenges //
- Develop a fresh identity for a flagship fundraiser, contest and event that will reach and appeal to millions in the New York City region.
- Develop a suite of marketing/advertising materials for both print and web to bolster and complement the event's existing marketing efforts.
Vigor's Solutions //
Our brand building process was put into action immediately as we were working with a tight deadline.
1. First was the "facial." Glam Slam needed a memorable, unique logo with specific appeal and that garnered interest in and generated excitement about this event.
2.a. We designed a suite of print and web communications and marketing materials designed to promote awareness about the event and to drive registration for the event including direct mail pieces and event posters.
2.b. We designed and developed the Glam Slam official web site that directed visitors through the contest's completely web-based entry process. We also developed custom Web applications to process entry fees via credit card and dynamically generate visitor-unique entry tickets for printing, enabled an administrator to calculate the money raised, and it also generated the three event winners in real time—instant contest, just add electrons.
Vigor Services Rendered //
- Brand identity development
- Event promotional materials design
- Web development and design
Outcome //
The event resulted in over _______ participants and raised $_________ for the Fund for Public Schools.
