MomAgenda
Location: North East United States
Reach: National
Demographic: Mothers on the go
Abstract //
We were approached by Tracy Paul & Company Public Relations to help design choice traditional marketing materials for thier client MomAgenda. The goal was to target mothers and expecting mothers and entice them to purchase these high-style organizers from the MomAgenda web site.
Key Challenges //
- Permeate the MomAgenda brand
- Engage the market in three different venues: at home, at an event and at the time of purchase
Vigor's Strategy //
With the collaboration of Tracy Paul & Company and the client, MomAgenda, Vigor creatively executed three pieces that hit the market dead on.
After concept and strategy development Vigor designed two unique postcards (1.) These were mailed directly to the consumer to spark sales from the home.
Vigor then designed a recognizeable sign that was portable and eye catching so the founder could brand her in-store appearances.
Finally, Vigor was tapped again to design in-store point of purchase (POP) displays to entice consumers to purchase a MomAgenda while in the checkout line.
Vigor Services Rendered //
- Direct mail design
- Event promotion design
- POP Display design
Outcome //
All three pieces have helped MomAgenda grow as a brand. Furthermore, Tracy Paul & Company received many kudos from the client regarding the quality of work.
