1542 Gastropub is a rebirth and rethinking of The Reserve, a restaurant located in the Federal Hill neighborhood of Baltimore, Maryland.
Challenge
Vigor was challenged with developing a logo in only a few days that would capture the new, updated vibe. Our job was to design a brand identity as seen through the restaurant’s logo, sign treatment, apparel, menus and various other touch points.
Solution
Vigor rapidly garnered an understanding of how the restaurant was currently positioned, and exactly what changes were underway to turn it into 1542. The location was a well-renovated turn of the century building with exposed brick and a lot of character. The concept itself was to be a contemporary, American-style Gastropub. Good food, great beer selection, and an amazing experience. The cuisine was spearheaded by Chef Cyrus Keefer who has built a name for phenomenal fare.
Our design direction pulled inspiration from the classic, traditional vibe. Leveraging typography with a load of character. The numerals became the focal point of the logo wrapped with a design that drives the classic feel home.
With the logo set, we began designing different treatments for each of the brand touch points. From the outdoor sign to the apparel for staff, the 1542 Gastropub brand identity builds.
Results
The concept opened March 2012 with much buzz building quickly. We continue to add more brand touch points to the 1542 brand.
