Sports drives business every day of the week. Arooga’s has found a way to push the envelope in the sports bar industry by going over the top in HD TVs. It works.
Problem
The day to day operations of a multi-location restaurant requires access to a seasoned marketing and design team. The overhead of a multi-location restaurant requires an affordable option.
Solution
The solution is simple: A team of three experts for the cost of an employee. A marketing strategist, graphic designer and a web developer comprise the team of experts Arooga’s needs to operate day to day.
During our ongoing relationship with Arooga’s we have played an integral role in advising the owners on what marketing and advertising tactics they should undertake. We crafted a strong marketing mix that integrates traditional tactics with new media including: Email marketing, viral marketing, word of mouth marketing and integration of Blabberbug.com’s power.
The online marketing fueled the new for a revitalized web experience. Vigor’s strategy was based in driving people to one of the locations and giving the in house admin team the ability to add content. Our proprietary VIM content management systemwas the best solution. We installed VIM and integrated a number of modules including basic content editing, events listing with calendar reminders, ecommerce with full checkout, Flickr integration, blogging and video. We also integrated virtual tours of the locations and a home page “webout” that introduces the Arooga’s brand and website.
Vigor has also been spearheading the line of sauces and other products Arooga’s is building and launching.
Results
Arooga’s marketing has ramped up quickly with a higher return on investment.
