As other areas of a metropolis rise, others begin to flail. Such is the case as the area a few blocks away from Inner Harbor, Baltimore, Maryland. Fells Point and Federal Hill boom, while the the surrounding Inner Harbor areas struggle. That’s where Vigor comes in.
Chef Cyrus Keefer asked Vigor to put together some potential directions to show the owners of the restaurant. The challenge was to depict Brasserie 10 South as a high end dining experience and entice folks to make the trip.
Vigor designed a new logo, customizable menus, website direction and potential billboard ads to help build traffic. The restaurant moved forward with the menu designs and has since changed direction to accommodate the club-going crowd instead of the fine dining focus.