The owner of Vigor is in New York. A project manager gets a call: “We need a logo, signage and printed menus in three days for open.” Cue the Mission Impossible music.
Time was the main problem with Carmella’s. We had no time and a lot of work to get done. Three days, a new restaurant brand, signage and website. Now that’s a challenge.
Vigor’s owner and creative director was contacted immediately. Within two hours a logo was designed, approved then developed into menus and signage.
Rather than waiting for the sign company’s team to book an appointment, the Vigor design team went to work applying a huge vinyl sign on the facade of the building in the dog days of summer. Hours of work lead to sweat on brows and unquenchable thirsts, but the job was done to perfection.
The restaurant opened on time to much acclaim. After a year of operations it was reopened under new management and a new name.