When one of our chefs was tapped by a visionary restauranteur, Vigor was brought in to help visualize a restaurant and bar brand that would be the party spot in Costa Rica.
Challenge
Design a restaurant brand that didn’t fold into cliche, but still attracted tourists in the Costa Rica market.
Solution
Vigor took the oceanic angle and ran; steering clear of typical maritime clichés. Using a script typeface found in nautical documents in conjunction with the clean lines of a schooner, Vigor helped pull in the nautical, oceanic vibe while mixing in the fun, upbeat, party style the restauranteur wanted.
