Tuscano was a new venture, not only in its concept, location, and size, but for its owners who wanted to bring the authentic tastes of Tuscany to America beyond the confines of a “pizza shop” style eatery. The history and lineage of the recipes was as important a story to tell as the dining experience itself.
Challenge
Pull the partnership above the water and opening the restaurant on time and on budget.
Solution
We crafted an identity that demonstrated ties to its history while remaining contemporary and timeless. This identity theme flourished into aged menus and imagery that proliferated throughout the restaurant marketing. The experience is known to be authentic by the restaurant’s patrons. It’s known as real Italian food made by real Italians.
Vigor’s expert chef consultant developed new, refreshed Italian dishes optimized for operations. We then staffed the kitchen and trained them appropriately over the course of two months past opening.
Results
Tuscano opened on time and on budget with a kitchen staff who was knowledgeable. The disches immediately began getting superb feedback verbally in and in print.
Currently, the restaurant remains open and is operating at a profit.
