Jason Bowser - Principal/Brand Strategist

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"If you don't know what a market wants, you can't gauge the next logical steps it might take. Learning a market's wants and needs is critical to developing ultra-successful brands"

Jason is Vigor's lead strategist responsible for brand, marketing, advertising and public relations strategy consulting. He is also the firm’s senior account supervisor.

Pooling from professional experience that has garnered him recognition as a producer, innovator, and entrepreneur in technology and design, Jason offers a well-rounded expertise in developing effective marketing-communications across a number of industries.

Jason's interactive firm was acquired by Joseph Szala's Vigor in 2005 to build a branding firm that could be savvy in leveraging the strengths of new media. Jason and Joseph realized quickly that the synergy of their combined expertise and industry experience resulted in a signature style with enormous potential to help companies establish or resurrect their brands.

Jason was most recently Senior Web Producer for Highmark, a multi-billion-dollar Blue Cross Blue Shield Plan. He has held management and executive positions in university, startup and corporate entities and has also served as an independent interactive consultant for businesses and state government agencies since 1996.

Between 1998 and 2001, Jason was co-founder and President of a startup software development company that developed patents-pending, three-dimensional imaging technologies used by international giants Sony, Ford Motor Company, AutoZone, and NewBalance. The technology was also featured by Comedy Central's BattleBots and by the TV reality show "Shipmates," and was a commercial success with eBay users worldwide. As a result of his innovation and success, Jason's company was recognized by the Pennsylvania Technology Council and awarded a considerable grant by the Pennsylvania Governor's Action Team in 2000.

He currently sits on Kaplan Career Institute's Advisory Board to promote quality education available to young creative minds.

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