Joseph Szala - Principal/Creative Director

<< Vigor Brand Team Main Page

 

"Dare to be hated. Until you put yourself out there to be hated, you can't be truly loved. Love is loyalty. Love creates a buzz—something worth talking about. Love is the foundation of the most successful brands."

Joseph is Vigor's founder. He is also Creative Director responsible for much of Vigor's signature work and a wearer of many hats.

Starting Vigor Graphic Design in 2001 was a major step for Joseph. As a passionate, vibrant creative mind, Joseph was slowly dying a little each day in the restrictive culture of positions with formulaic companies that left him with little creative outlet. He sought a way to do things his way and ventured out on his own within a few years of graduating college.

Joseph's ideals led him to actively seek clients willing to take a risk. The client roster grew, as well as successes, experience and knowledge. During this time, Joseph also maintained contact with his creative network through a number of freelance design positions that fueled his passion and won him valuable business insight. As a measure of his success, Joseph rapidly expanded Vigor in 2005 by buying up peer company JasonBowser | eGroup and bringing Jason on-board as his partner to help grow the firm based on the same ideals that compelled him to leave corporate in the first place.

Joseph Szala is a passionate individual who prides himself in seeing the bigger picture. He harbors an insatiable thirst for knowledge that feeds his creative work for the Vigor client roster.

Joseph graduated from Art Institute: Bradley Academy for the Visual Arts. He's spoken at numerous business trade events and is a published journalist on the subject of brandng and brand identity design.

 

 

<< Vigor Brand Team Main Page