Fire It Up: Building Restaurant Brands That Blaze
Fire It Up is a no-holds-barred, quick-hit manual on building your restaurant’s brand. Written in the same tone as the industry itself, it contains tips, tricks, advice and guidance on best practices for restaurant branding, marketing and publicity.
Joseph Szala’s first book on the topic of restaurant branding features:
- 10 indelible rules of restaurant branding
- The key elements of a restaurant’s brand
- 12 real world restaurant branding case studies
- In depth restaurant branding checklists
- And, much much more