If you haven’t heard of social media, then you’re most likely alone in a dark cave. Time to come outside.

Social media isn’t just a fad. It’s not going away. It’s here and it’s how people interact with each other these days. From Facebook to Pinterest, Twitter to email, the online world IS a social place and leveraging this in your restaurant’s interactions isn’t just important; it’s mandatory.

What one needs to understand is Social Media isn’t rocket science. It’s actually more like public relations. It’s all about being human. It’s about establishing connections with your patrons on their turf; where they interact.

Vigor’s social media services span the usual suspects and enter into other online touch points that help craft your restaurant brand’s digital presence. Yeah, we’ll setup your restaurant’s Twitter, Facebook, Yelp, and other medias, but that’s not what makes us different.

The difference between us and other so-called social media places is our acute understanding of your brand. We mean, how can you become a brand’s online voice and personality if you don’t really know it? Furthermore, how can you do any good if you’re tweeting for 20 other restaurants in the area? The answer is simple: You can’t.

Vigor works with our clients to discern their brand’s voice, the points of differentiation, and the brand’s market. With this information, we’re able to pick up the torch and start creating the restaurant’s online voice. We can start engaging the patrons, and foster the relationship between them and the restaurant’s brand.

Beyond Facebook, Twitter and other social medias lays email marketing. Email marketing is a crucial part of a restaurant’s online marketing toolset. Vigor’s email marketing system allows us full color emails, full control over content and delivery, and full capabilities from statistics to true email marketing strategy.