Resurrecting flatlined brands

We've got a pulse

Mergers and acquisitions bring about interesting brand problems. Sometimes brands are bought up because they're valuable. More often, weak brands are bought for a song with opportunity to raise them from the dead, building equity and turning it into something valuable.

Vigor specializes in "turn-around" brands—rejuvinating dying, neglected brands that have been given a back seat due to quick business growth, or because business owners have failed to embrace technology's vast reach and position the brand online correctly. Like brand CSI, Vigor takes a forensic look at the cause of death to determine how to resurrect a flatlined brand.

Vigor regularly brings brands back from the dead—all in a day's work

Featured case studies

	Ultima Replenisher This national sports and health drink operated under a "working image" for quite some time—until Vigor was called in to develop a web shopping experience as tasty as their drink.
	Datum Storage Systems It's not that this brand had died, it was sort of never born. Datum was a national storage solutions manufacturer suffering from a manufacturer's marketing mentality that was strangling the brand.