Ultima Replenisher
Location: New York, New York
Reach: National
Demographic: Runners, athletes, mothers, health conscience consumers, doctors and patients
Abstract //
Ultima Replenisher asked Vigor to develop a comprehensive web presence media and online marketing strategy to make the Ultima site a profit center for the company and extend the reach of the Ultima brand.
Key Challenges //
- Increase online sales without interupting other Ultima dealers' sales.
- Engage the market with a new experience for the newly redesigned brand identity.
- Portray benefits to each market segment
Do it with Vigor //
We started by completely redefining the web experience, building the site around a custom shopping cart system developed to be simple, quick and robust. In fact, our shopping cart system reduced the purchase process from five steps down to two. A subscription section was also developed to allow users to place regular, automated orders that post ship and are delivered on a user-defined schedule—without users having to do a thing. We totally overhauled the site's architecture and layout to achieve as many efficiencies for users as possible.
And we made it just as simple for Ultima to manage their orders and site content. We built a robust administration section into the site that enables the Ultima team to administer and fulfill orders instantly, from anywhere there's a web connection.
We collaborated with Seiter-Miller to develop rich site media to engage consumers and communicate product benefits. The core of the marketing function was developed around seamless, integrated video that speaks to specific consumer groups about the Ultima products.
Morpheus Media collaborated with us to develop an online ad strategy around the new site experience and simplified purchase process driving new and repeat customers to the site.
Vigor Services //
- Web strategy development
- Web site design
- Web development including AJAX
- Email campaign design and fulfillment
- Online advertising banner design
Results //
Since the launch of the new site, sales have increased and so has traffic. The new site and campaign has nearly doubled the all time average of daily conversions and it continues to grow.
