Vectracore Inc.
Location: Allentown, Pennsylvania
Reach: Regional
Targets: Lawyers, attorneys, private investigators and executive level decision-makers of large corporations.
Abstract //
Vectracore, Inc started as a small information technology company specializing in very similar services as their competition. After a number of years in business the decided to niche themselves as computer forensic experts. Vectracore needed to build a visual brand to back up the new promise.
Key Challenges //
- Articulate the expertise of Vectracore to the market without being intrusive.
- Convery the three lines of service information to aid buying decisions by the market.
Do it with Vigor //
After extensive exploration we developed the imagery of a shield chunked into multiple parts. This symbolizes Vectracore's ability to break up data and find the right information for a case. It also symboloizes how the pieces are put back together for a case.
The stationery was to be clean and recognizeable by the corporate colors: blue and gray. It was also necessary to display the three lines of business expertise, so we listed them directly under the logo as a design element.
Since brochures are still widely used by the market and time is of the essence, we chose to develop a small, mailable brochure that outlined the exact list of services Vectracore provides. This was coupled with compelling copy describing problems solved and the Vectracore philosphy.
The final piece to the puzzle was the Vectracore web site design. The site focused on the brand and how they helped their clients. We walked Vectracore through the first phase and are currently developed a version two with an expert blog, SMS messaging system and flash presentation to build the brand image.
Vigor Services //
- Brand identity design
- Marketing collateral design
- Web architecture
- Web development
- Web site design
Results //
Vectracore has a consistent clean image that the market now equates with quality, fast, effective and valuable service. The buzz is building within their market that Vectracore is a team of experts who do the job right.
